by Matt | Sep 13, 2025 | Optimisation, Tips & Advice, Tutorials
Imagine navigating through a website without any road signs or directions. Confusing, right? That’s where internal linking comes in. By connecting different pages within your website, internal links not only improve user experience but also play a crucial role...
by Matt | Sep 10, 2025 | Optimisation, Tips & Advice
Creating Meta Tags is one of the simplest ways to optimise your content, and it can lead to some effective improvements in your rankings and traffic. [ez-toc] What are Meta Tags? If you’re new to SEO, the prospect of creating Meta Tags may seem daunting or...
by Matt | Sep 6, 2025 | Optimisation, Tips & Advice, Tutorials
Easy Search Engine Optimization Wins The final part of our series on how to get more traffic to your site this month actually pulls together all of the strategies we’ve looked at so far. Just as with some of the other strategies, with the aim of increasing traffic as...
by Matt | Sep 3, 2025 | GMB, Local SEO, Optimisation
Understanding NAP in SEO In SEO terms, NAP stands for Name, Address and Phone Number. It’s the basic business information relating to your company, as it appears online. This data plays a key role in user experience, both for potential and existing customers,...
by Matt | Aug 27, 2025 | GMB, Local SEO, Optimisation, Tips & Advice, Tutorials
Visibility is key for local businesses in today’s world. Research shows that 98% of consumers looked for information about local businesses online in 2022. Companies that appeared on the search engine at that time had the upper hand in attracting more customers. With...
by Matt | Aug 23, 2025 | Optimisation, Tips & Advice, Tutorials
Get More Traffic From Your Current Search Engine Rankings Click Through Rate, or CTR, in case you weren’t aware, is the number of searchers on Google who click on your listing in the search results as a percentage of the number of impressions for your listing – an...