How to Write Good Meta Titles
Optimise Your Meta Titles for Search Engines & Site Visitors The heading you see for your search listing more often than not comes from the meta title of the page in the results. For most websites this will be the title of the page itself, but for most sites it’s...
What is Internal Linking: Tips, Strategies, and Tools for SEO
Imagine navigating through a website without any road signs or directions. Confusing, right? That's where internal linking comes in. By connecting different pages within your website, internal links not only improve user experience but also play a crucial role in...
How to Create Meta Tags for SEO, Rankings & Traffic
Creating Meta Tags is one of the simplest ways to optimise your content, and it can lead to some effective improvements in your rankings and traffic. [ez-toc] What are Meta Tags? If you’re new to SEO, the prospect of creating Meta Tags may seem daunting or...
How to Find the Best Pages to Optimise
Easy Search Engine Optimization Wins The final part of our series on how to get more traffic to your site this month actually pulls together all of the strategies we’ve looked at so far. Just as with some of the other strategies, with the aim of increasing traffic as...
What is NAP for SEO & Why is It Important for Local SEO
Understanding NAP in SEO In SEO terms, NAP stands for Name, Address and Phone Number. It's the basic business information relating to your company, as it appears online. This data plays a key role in user experience, both for potential and existing customers, and it...
Basic On Page Search Engine Optimisation Tips
It’s not easy to keep up with Google. It seems like they’re always changing what’s required to get the kind of rankings your business needs. And, while you might still be trying to measure the impact of their latest update, here are a few tips you can follow to make...
How to Rank in Google Map Pack: Optimise Your Google Business Profile
Visibility is key for local businesses in today’s world. Research shows that 98% of consumers looked for information about local businesses online in 2022. Companies that appeared on the search engine at that time had the upper hand in attracting more customers. With...
How to Improve Organic Click Through Rates
Get More Traffic From Your Current Search Engine Rankings Click Through Rate, or CTR, in case you weren’t aware, is the number of searchers on Google who click on your listing in the search results as a percentage of the number of impressions for your listing – an...
What is Content Optimisation: On Page Optimisation in SEO
Are you looking to optimise your content and see improvements in your rankings? Content optimization and On Page Optimisation are two of the cornerstones of good SEO, and they’re also great places to start if you want to see some quick wins and take advantage of any...
Why Local SEO is Important
If you're a local business looking to reach customers in your local area, those who are searching for your type of business, local SEO can make a big difference to your bottom line. There are a range of ways that optimising your online presence for local searches can...
How Do I Find Keywords My UK Customers Actually Search For?
For any business aiming to thrive in the digital landscape, understanding what your audience searches for is paramount. This is where keyword research comes in. It's the process of identifying the specific words and phrases people use when searching for products,...
What’s a Natural Anchor Text Profile & How Do I Fix Over-Optimisation?
However, not all anchor text is created equal. A "natural anchor text profile" is essential for long-term SEO success. This guide will define what constitutes a natural anchor text distribution, explain the significant risks of over-optimisation, and provide a...
How Do I Optimise Meta Titles & Descriptions for Higher CTR?
In the competitive landscape of online search, simply ranking high isn't enough. To truly succeed, your website needs to capture attention and encourage clicks. This is where optimising your meta titles and descriptions becomes paramount. These small but mighty...
Will a Social Media Marketing Campaign Improve Your SEO Strategy?
Social Media Marketing Campaign and SEO Strategies Are you looking for ways to hone your SEO strategy? Search Engine Optimisation (SEO) is a powerful tool for any business's digital marketing strategy. A well-crafted SEO campaign can lead to higher Google rankings....