When NAP Consistency Actually Affects Local SEO Rankings (and When It Doesn’t)
NAP consistency is one of the most misunderstood elements of local SEO. Some businesses obsess over it and see no ranking movement at all.Others ignore it entirely - and quietly cap their local visibility without realising why. The difference isn’t whether your name,...
What Actually Determines the Cost of Local SEO for London Businesses
Most pages answer local SEO cost with a number. That’s the wrong question. The real cost is determined by competitive pressure, location density, service intent, and execution depth. This page shows how those variables interact — and how to judge whether an SEO...
How to Do SEO for Google Maps
Ranking on Google Maps is essential for local businesses looking to reach more local customers online. This is because a prominent position in relevant Google Maps can increase the visibility of your business, as well as converting search traffic to foot traffic to...
10 SEO Tactics Your Business Needs to Use to Increase Sales
With the average SME now spending around £24,000 on digital marketing every year, getting a strong ROI is a high-stakes game. The problem with spending money on digital marketing is that even experts don’t know the ins and outs of the best tactics. Knowing the best SEO tactics will lead you to a stronger sales quarter and greater returns on your marketing efforts.
What Are the Benefits of Local SEO for Small Businesses
Local SEO is a specialist type of online marketing that’s designed to connect local businesses with online search users. It can be particularly beneficial for a local business owner, who is able to connect with nearby customers, stay competitive, and increase local...
Why is SEO Important for E Commerce Websites & How to Do It
E-commerce is a modern phenomenon with undeniable staying power. People love to shop online. They also love to use the internet to research potential buying options. For these reasons, smart e-commerce business owners know that they need to embrace e-commerce SEO as...
What is Google Map Pack & Why It’s Important
Image: Infographic displaying Google Map Pack on a phone (Source) Have you tried different strategies, but none seems to improve your web presence? You are not alone. You see, today’s digital landscape is fiercely competitive. From large enterprises to small startups,...
How to Start Link Building for a New Website
If you’ve got a new website and you’re keen to start seeing some SEO improvements, it’s a good idea to begin with some foundational link-building practices. It’s well-known within the SEO and online marketing industry that acquiring more links, especially high-quality...
How to Use Google Search Console to Improve SEO
Google Search Console is one of the most powerful free SEO tools available. But if you’re already “doing SEO” and still not seeing meaningful growth, the issue usually isn’t access to data — it’s knowing what the data means for revenue. With Google’s AI Overviews...
Why is Content Marketing Important for SEO, Rankings & Traffic
One of the most enduring trends in online marketing over the last decade has been Content Marketing. Content marketing is a crucial component of digital marketing, enhancing a brand's overall online strategy. Although there are many creative variations for reaching...
What Is Geotagging & How Are Geotags Useful for Businesses
Have you heard of Geotagging and wondered what it is or how it works? Or perhaps you know a little about it but are not yet aware of how it can boost your business. In this short guide, you'll learn how Geotagging works, some simple strategies for using it to support...
Local SEO for Roofing Companies
5 Roofing SEO Steps for More Clients Getting Local SEO right is key for roofing companies that want to attract more business from potential customers nearby. This is true for the entire roofing industry - whether you are a small independent contractor or a large...
Local SEO for Multiple Locations: Key Strategies
One of the most effective ways for local businesses to reach more prospective customers online is to pay attention to their Local SEO. If you’re new to Local SEO, it’s essentially a range of practices and optimisation strategies that help you to establish a good...
Changing SEO Companies – Housekeeping & Making It Work
If you need to change your SEO company, you want to make sure it’s as painless and straightforward as possible. In the first two articles in this series, we looked at how to choose a new SEO provider, covering the steps you need to take to make sure that you’re not...
Local SEO for Dentists: Our Guide for More Local Patients
Most people will choose a local dentist, so getting Local SEO right is key for dental practices that want to attract more business from potential clients nearby. This is especially true for what can be a very competitive market and because of the positive impact good...
Google Business Profile Optimisation – 7 Top Tips
Google Business Profile Basics Setting up an optimised Google Business Profile through a business account is one of the best things you can do to increase organic traffic to your website. In this post, we’ll cover some of the basics for getting started, along with...
Local SEO for Solicitors: Our Guide to More Local Clients
Getting Local SEO right is key for solicitors and law firms that want to attract more business from potential clients nearby. This is true for small independent legal firms with one office, to large national firms with offices in cities across the country - ranking...
Changing Your SEO Company Part 2 – Information Gathering
Changing your SEO company is sometimes necessary, but it doesn’t have to be difficult. In the first article in this 3 part series we looked at how to choose your new provider, once you’ve decided that you need to make the switch, and how to give yourself the best...
How to Use Image Alt Tags for SEO & Why You Should
If you’re looking to improve the SEO and rankings for your website, one of the simple practices you can adopt is to pay attention to your image SEO and image Alt Tags. What Are Image Alt Tags? In SEO terms, Alt Tags, sometimes called Alt Attributes or Alternative...
How Many H1 Tags Per Page for SEO?
When it comes to optimising the pages on your website for the best performance in organic search, from a content and technical perspective, it’s easy to get bogged down in all the different things you should and shouldn’t be doing. It’s suggested that Google considers...
How to Geotag Images & Photos for Local SEO
When it comes to the technical Search Engine Optimisation techniques for Local SEO, geotagging images is possibly one of the more contentious strategies, with some experts adamant that it has no positive impact on your Google Business Profile rankings, and others...
Site Migration SEO: Your Website Migration SEO Checklist
These days, migrating your old website to a new location is a relatively straightforward process. Many hosting or domain name providers will offer some kind of support service or plugin to help you migrate your site smoothly. However, if your old site benefits from...
Things to Think About When Changing SEO Companies
So you’re paying an agency or an individual to do some Search Engine Optimisation on your website, but you’re not seeing the results you expected, or that they said they could deliver. Changing your SEO provider seems the obvious thing to do - but some businesses and...
What is Schema Markup in SEO & How to Use It for Rankings & Traffic
It’s estimated that only 30% of websites are using Schema Markup - a practice that’s a common denominator for many of the top-ranking sites. Adding schema markup enhances search engine understanding of website content, which subsequently boosts rankings for relevant...
What Are the Different Types of Search Intent & Why They’re Important for SEO & Rankings
As search engines become more sophisticated, the basic keyword approach to SEO has evolved to include more nuanced practices. One of these is the topic of Search Intent and the role it plays in ranking your website pages and generating the right kind of search...
GMB SEO Guide: Step-by-Step Google Business Profile Optimisation for Better Map Rankings
Google Business Profiles, or Google My Business (GMB) as they used to be known, may have originally been beneficial for hyper-local businesses like restaurants and beauty salons, but with the explosion in mobile and ‘near me’ searches over the years, they are now...
Case Study: Video Creation Project
We're always keen to showcase recent work for our clients but, in what is a bit of a departure from our usual case studies about SEO, we wanted to instead focus on how we've been able to drastically improve the content of a client's site, with the introduction of some...
How to Improve On Page Optimisation for Better Rankings
Optimise Your Content for SEO If you haven’t done any real optimisation for your web pages, or maybe you did some when the site was launched a while back but nothing since, this is a great strategy with the potential to make some very quick gains. To prove it, here’s...
How to Create a Small Business Content Marketing Strategy
A business blog is fast becoming a must-have tool for driving web traffic and engaging with your audience and potential customers. Some business gurus even say it will be a key part of a modern business in the digital age. Customers will expect a business website to...
What are Local Citations in SEO & How to Build Them
What are Local Citations In SEO terms, Local Citations are online references to your business information (eg name, address and phone number), other than those on your own business website. These Local Citations are important when it comes to successful Local SEO,...